Talking Retail and Retail Times have published research demonstrating that rural and older communities are as happy to make cashless payments as their younger and city-dwelling counterparts
55 percent of those living rurally responded to a survey stating that they now feel prepared for the transition to a cashless society.
In addition, 70 percent of those in rural areas responded that they have become more comfortable using cashless payments since lockdown began – more than those in urban areas (66 percent).
The research suggests that across different areas of the country there is a growing shift towards a cashless society, even in rural areas, which was previously a concern.
During lockdown consumers have become more adept at leading a predominately cashless life.
As the high street starts to open up, this could give businesses the incentive to launch or expand their e-commerce channels and invest in direct delivery models to adapt to the changes in consumer behaviour.
Full articles:
Talking Retail – Rural and older consumers ready for transition to cashless society
Retail Times – Cashless society? Rural and older consumers join cashless payments revolution, finds Hitachi Capital
